As a newly launched brand entering the highly competitive home fragrance market, the company needed a distinctive identity capable of connecting with consumers across both physical and digital channels. I led the development of the brand from concept to execution, creating the logo, visual identity system, packaging direction, color palette, and brand standards. To support the launch, I designed a suite of marketing materials including brochures, email campaigns, social content, and video assets, ensuring a cohesive and engaging brand experience across every touchpoint. The project demonstrates end-to-end brand development, creative direction, and integrated marketing design aimed at building recognition, customer engagement, and long-term brand loyalty.
